Carlos Velásquez Rada

Supply Chain & Customer Experience Executive· – Global Perspective

Supply Chain and Customer Experience executive with 15+ years leading multinational FMCG operations. Focus on B2B excellence, Order-to-Cash digitalization, CPFR, and cross-cultural team leadership. Currently based in Madrid, Spain.

recent posts

Supply Chain and Customer Experience executive with 15+ years leading multinational FMCG operations across 8 Latin American markets. Deep expertise in Order-to-Cash digitalization (RPA, BI, SAP), CPFR implementation, Cost-to-Serve analytics, and multicultural team leadership. Current focus on European B2B excellence, retail supply chain transformation, and cross-border executive frameworks.

    Category: B2B Operations

    • European Retail Supply Chain Collaboration Strategies

      European Retail Supply Chain Collaboration Strategies

      Profit margins shrink when corporate silos dictate operations. Learn how adopting advanced European retail supply chain collaboration frameworks, inspired by the Gartner Top 25, can align your sales and logistics execution for maximum profitability in the European market.