Carlos Velásquez Rada

Supply Chain & Customer Experience Executive· – Global Perspective

Supply Chain and Customer Experience executive with 15+ years leading multinational FMCG operations. Focus on B2B excellence, Order-to-Cash digitalization, CPFR, and cross-cultural team leadership. Currently based in Madrid, Spain.

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Supply Chain and Customer Experience executive with 15+ years leading multinational FMCG operations across 8 Latin American markets. Deep expertise in Order-to-Cash digitalization (RPA, BI, SAP), CPFR implementation, Cost-to-Serve analytics, and multicultural team leadership. Current focus on European B2B excellence, retail supply chain transformation, and cross-border executive frameworks.

    Category: Contact Center

    • Contact Center to Revenue Center: Upsell Without Annoying Customers

      Contact Center to Revenue Center: Upsell Without Annoying Customers

      Introduction In today’s competitive landscape, contact centers are no longer just cost centers — they have the potential to become revenue centers. By adopting upselling strategies that feel helpful rather than pushy, companies can generate additional income and improve customer satisfaction. In this post, I (Carlos Velasquez Rada) will share proven frameworks, best practices, and…