Carlos Velásquez Rada

Supply Chain & Customer Experience Executive· – Global Perspective

Supply Chain and Customer Experience executive with 15+ years leading multinational FMCG operations. Focus on B2B excellence, Order-to-Cash digitalization, CPFR, and cross-cultural team leadership. Currently based in Madrid, Spain.

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Supply Chain and Customer Experience executive with 15+ years leading multinational FMCG operations across 8 Latin American markets. Deep expertise in Order-to-Cash digitalization (RPA, BI, SAP), CPFR implementation, Cost-to-Serve analytics, and multicultural team leadership. Current focus on European B2B excellence, retail supply chain transformation, and cross-border executive frameworks.

    Tag: predictive analytics

    • The Power of Predictive Analytics in Customer Service Performance

      The Power of Predictive Analytics in Customer Service Performance

      Author: Carlos Velásquez Rada In a world where customers expect instant support and flawless experiences, waiting until something goes wrong is simply not good enough. Predictive analytics offers customer service operations the chance to shift from reacting to what’s already failed to anticipating what will fail — and intervening before the customer even complains. In…