Carlos Velásquez Rada

Supply Chain & Customer Experience Executive· – Global Perspective

Supply Chain and Customer Experience executive with 15+ years leading multinational FMCG operations. Focus on B2B excellence, Order-to-Cash digitalization, CPFR, and cross-cultural team leadership. Currently based in Madrid, Spain.

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Supply Chain and Customer Experience executive with 15+ years leading multinational FMCG operations across 8 Latin American markets. Deep expertise in Order-to-Cash digitalization (RPA, BI, SAP), CPFR implementation, Cost-to-Serve analytics, and multicultural team leadership. Current focus on European B2B excellence, retail supply chain transformation, and cross-border executive frameworks.

    Category: Customer Service Latam

    • Carlos Velásquez Rada | Why LATAM Fails at Root-Cause Analysis (and How to Fix It Fast)

      Carlos Velásquez Rada | Why LATAM Fails at Root-Cause Analysis (and How to Fix It Fast)

      By Carlos Velásquez Rada – Customer Service & Supply Chain Leadership We have a paradox in Latin America. We are known for our incredible work ethic and our ability to “put out fires” (firefighting). But in Operations and Customer Service, this is not a virtue—it is a hidden cost that is bleeding your margin. The…

    • Carlos Velásquez Rada – Customer Service as a Strategic Growth Engine in LATAM

      Carlos Velásquez Rada – Customer Service as a Strategic Growth Engine in LATAM

      How regional organizations can move from reactive service to predictive customer value. Customer Service in LATAM has historically been misunderstood. In many organizations, it is still reduced to “order entry,” “ticket resolution,” or “logistics follow-up.” This approach leaves value on the table, weakens customer loyalty, and blocks sustainable growth. But the companies that are winning…

    • Carlos Velásquez Rada – Leveraging AI-Driven Customer Service Workflows for Operational Excellence

      Carlos Velásquez Rada – Leveraging AI-Driven Customer Service Workflows for Operational Excellence

      By Carlos Velásquez Rada In an age where customers expect near-instant, intelligent interactions, the real differentiator in service operations isn’t simply being faster—it’s being smarter. In this article I’ll walk you through how organizations can deploy AI-driven customer service workflows to achieve operational excellence: what that means, why it matters, and how you can begin.…

    • Carlos Velásquez Rada Customer Service | LATAM

      Carlos Velásquez Rada Customer Service | LATAM

      Soy Carlos Velásquez Rada, Ingeniero Civil Industrial con inglés avanzado y más de 15 años de experiencia en Customer Service, Supply Chain, Ventas y Marketing en compañías multinacionales de consumo masivo, alimentos y retail.Mi trayectoria combina la visión comercial con la excelencia operacional, liderando equipos regionales en Latinoamérica y mejorando indicadores clave como OTIF, OSA,…